How to find a niche for a profitable blog ?
you know well that blogging additionally has an important activity that allows us to share content around our activity with the world in a safe and enjoyable way . More than that , it's a marketing strategy that helps us cultivate a healthy relationship with our readers and positions us well in our market.
In the process of launching our blog , the crucial step for your professional success is the choice of the niche , that is to say a specialty in a web market that is related to our product or service .
How important is finding our niche in blogging
Many people start a blog and lose interest after a while . Blogging then becomes like a chore and they start to realize that they have nothing left to write on their blog .
- Different things can happen when you run your blog . If you can't continue what you're doing because you're not passionate enough to write , then blogging will always be tiring . Also , by focusing on a good niche , you build your credibility and online profile well .
- This begs the question : should you research and choose a niche based on passion or profitability ? Whatever you are looking for , here are the different steps to find a perfect niche for a profitable blog .
1. Check Keyword Popularity Using Google Keyword Planner
- Google Keyword Planner is a free keyword planning tool originally designed for online advertisers . It helps find the most useful and relevant keywords for a campaign to optimize the targeting and performance of its ads .
- in blogging , it allows us to choose the precise domain of intervention of our blog . we can enter a country , a city or a region . By entering a keyword specific to our business on Google Keyword planner , you get search results that will allow you to discover the competitiveness of a niche and obtain useful information on the ideas that interest people . From there , you can start to take a big leap into the market .
2. Check Keyword Performance Using Google Trends
- Another handy strategy for doing your niche research is Google Trends . While Google Keyword Planner can tell us the current popularity of our potential niche, Google Trends also shows us how a keyword or idea performed over a period of time . This will help us predict the short - term survival probabilities of our niche based on how stable it has been over the past few months or years . Doing our research on Google Trends , if you notice that keywords experience sudden spikes at specific times of the year , it doesn't immediately mean that the niche is profitable over the long term . Most importantly , try to figure out the reason behind the sudden increase in people's interest in a topic . Did an event take place ?
- If we want to target your niche site to a geographic location , Google Trends tells us exactly where in the world your topic is most popular . This information will help us optimize our SEO campaigns and get the best return on investment .
3. Visit affiliate networks to find products that sell well
Bloggers looking for an affiliate niche can take inspiration from the physical and digital products of popular affiliate networks . These products are selling very well .
eBay is a potential affiliate network that you can use to find profitable niches that appeal to you . Enter your niche keyword into the eBay search bar to get ideas for great products . If the results show you " Best Seller " items , and with thousands of customer reviews , that indicates you are on the right track .
Here are some other affiliate networks where you can validate your niche ideas :
- Amazon
- Clickbank
- Commission Junction
- ShareASale
- 4. Find out how the top sites in your potential niche are performing
- Are there high performing websites in your field ? By visiting these sites , you can get a good idea of your niche site's ability to grow .
- Just enter your keywords into Google's search box to get a list of top - ranked sites . These show signs of a high level of user engagement . You can also visit the social media pages of these sites to calculate the number of their followers or fans.
- Finally, if a website invites other bloggers to post comments , you should be able to see a high number of guest authors . This tells you that there is a great chance that you can build strong partnerships with other bloggers and business owners in your niche .
5. Find out the problems people are facing and the questions most of them have
- One thing you should know about most people these days is that they actively use the internet to express their feelings about the things that interest them .
- People who are passionate about something are sure to discuss it on social media platforms and active communities like Facebook , Quora , and Reddit . twitter , They ask questions on these sites because they want their urgent issues addressed quickly .
- For example , if you want to check Facebook for active discussions in your niche , go to your Facebook account and type in the search bar the niche of your choice . Because these audiences have a need , they are willing to pay for a solution . And you could be that solution .