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The 8 best influencer marketing platforms in France in 2023

An influencer platform. is a tool that allows you to find influencers, manage a campaign and evaluate its performance. This type of tool allows advertisers or influencer agencies to:

1. submit marketing campaigns to which influencers can apply. We are talking about an influencer marketplace.
2. search and research influencers and manage your project. This is called Influencer Relationship Management (IRM).

There are many benefits to going through an influencer platform, such as seeing your entire campaign created from A to Z and being in direct contact with influencers. The most important is undoubtedly a price / ROI advantage since these platforms allow you to Evaluate (and track) the result of your campaigns on the platforms TikTok, Instagram, YouTube, TikTok, Twitch, ....

Many brands can thus easily afford the recommendation of influencers, with a fully automated system. These platforms save considerable time in setting up operations. Indeed, the profiles are already found, the brief is the same for everyone, the campaign report comes out automatically, and some offer you to identify fake followers to avoid you from partnering with fake influencers. These platforms are therefore a small revolution in the world of digital marketing!

Findly: find influencers

Findly. is an influence marketing platform launched in 2019. The influencer platform has many features that allow you to create, manage and manage your strategy in a simple and efficient way. In addition to its advanced search feature, Findly has an influencer/brand matching that only suggests influencers that are very relevant to your campaign. An intuitive platform that makes influence accessible to everyone. The + of Findly:

• Chat pour discuter avec les influenceurs
• Tracking des publications et stories
• Bilan de campagne détaillé
• Détection de fake followers

KolSquare: stats on influencers

Kolsquare. is a marketing influence solution in "push" mode. You have access to a large database of more than 1 million influencers that is ergonomic enough to search for creators and have their statistics on the various social networks. You create your own lists and can send them an email to invite them to promote your products and services.

The + of KolSquare.

• A very efficient tool ergonomically.
• A very complete database of influencers (1 M) with a lot of useful data on influencers on the various social networks.
• The ability to easily manage your lists of influencers to contact them and manage your campaigns.
• A tool for measuring the effectiveness of campaigns.

The - of KolSquare.

• The campaign management part which is incomplete.
• No direct management of influencer payments.
• The database of influencers actually registered on the platform is quite small. It’s more of an influencer research tool than a campaign management tool.

Hivency : intéressant pour des placements de produits avec des micro-influenceurs

Founded in 2016, Hivency has made the fashion, beauty and lifestyle sectors its specialty. With a "matching algorithm", the platform makes it possible to link the most relevant influencer profiles to advertisers' campaigns. Creators are not paid but receive credits for the campaigns in which they participated. Hivency offers profiles in a dozen countries, for campaigns carried out mainly on Instagram.

The + d’Hivency.

• Un algorithme de matchmaking pour trouver les profils adéquats.
• Possibilité de faire des campagnes sur plusieurs réseaux.
• Le système de crédit encourage les influenceurs à postuler.
• Calcul de la valeur média des campagnes.
• Un réseau d'influenceurs important
• Le lancement d'une offre de nano-influence.

The - d’Hivency.

• No remuneration for influencers (and therefore influencers who are often smaller and less inclined to respect a brief).
• The brand cannot control the message that the influencer will convey.
• Only “testing” type campaigns (no sponsored links).
• An expensive subscription if you work in several countries and several networks with 6 months of commitment.
• Very fashion and beauty focus.
• Influencers have only 7 days to deliver their posts
• Very “borderline” T&Cs for influencers on rights management that can expose brands to legal risks
• Note: this platform was bought in October 2021 by Skeepers (with Octoly). We do not know to date what the buyer intends to do with this platform or if it will be maintained.

Octoly: the fashion and beauty product store for influencers

Launched in 2014, Octoly is more of a "free store" specializing in fashion and beauty than an influence platform. Their concept is to send a certain number of products to influencers for free, in exchange for feedback from them on their social networks. This operation makes Octoly very popular among micro-influencers. Present in France, Spain and the United States, the Octoly platform offers brands that have subscribed to a monthly subscription a database of more than 5,000 micro-influencers. They have 21 days to put their opinion of the product online, unlock the shipment of a new product and receive “octopoints” to convert into checks.

The + of Octoly

• Very popular among micro-influencers.
• Lots of beauty brands.
• Strong presence in France and the USA.
• Very specialized micro-influence.
• A sizeable network of influencers
• Octoly manages the sending of products (paid).
• Many publications obtained at lower cost.

The - of Octoly

• No remuneration for influencers, only sending products.
• Influencers are not obliged to talk about the product received, even if there is a system of sanctions.
• Possibility of products from other brands being presented with your product.
• Products only oriented Fashion and Beauty (and a little gaming and high-tech).
• Expensive subscription with one year commitment.
• No possibility of registering brands directly on the site.
• Risk of getting low quality reviews.
• Campaigns are for Instagram and Youtube only.
• Note: this platform was acquired in October 2021 by Skeepers (with Hivency). We do not yet know what the buyer intends to do with this platform: whether it will be maintained, expanded or merged.

Reech: data and statistics to find influencers

Reech, an influence platform born in 2011, is more a tool for distributing campaigns between influencers than an influence platform itself. To sum up, current campaigns are not visible to influencers and are distributed by project managers with the most consistent profiles. Once the operation has been accepted, all communication is done with the project leader via the site interface. Without a subscription, Reech allows advertisers to pay influencers according to their budget. With a catalog of more than 15,000 influencers, a paid sponsorship system and precise statistics for each influencer.se, Reech has become a very attractive platform for both brands and influencers.

The + of Reech

• A good website designed by professionals.
• A compensation system based on the budget determined for the campaign.
• A pretentious, influencer database featuring many micro-influencers.
• Advanced analysis and statistics tools.
• Campaigns offered on several social networks.

The - of Reech

• No direct link between influencers and advertisers, everything necessarily goes through a Reech project manager. No relationship can therefore be created between the two players in the operation.
• low visibility on the catalog of projects offered by the platform.
• A non-automated platform.
• Note: Reech was acquired by ADL Performance in mid-2021

Yoô : la jolie plateforme

Platform of influence of the Woô agency launched in 2015. Yoô stands out with its fresh and very modern design.

The + of Yoô.

• Attractive platform skin.
• An ergonomic and very easy to use site.
• Varied and often renewed campaigns.
• Strong presence on social networks.

The - of Yoô.

• Campaigns are sometimes limited to a limited number of influencers (some brands only want to work with a few influencers, and Yoô must select the profiles that will be most in line with the brand's DNA).
• Few paid campaigns accessible at the same time

Influence4You

• Influence4You est une plateforme d'influence marketing leader en Europe. Citée parmi les meilleures plateformes d'influence au monde par le blog de marketing australien eDigital, elle propose un large éventail de choix concernant les réseaux sociaux, sur lesquels les marques peuvent créer leurs campagnes : YouTube, Blogs, Instagram, Snapchat, Twitter, Twitch , Pinterest, Linkedin, TikTok et Facebook.
• The + of Influence4You
• The largest influencer database in France (and probably in Europe).
• Ease of campaign management.
• The possibility of running campaigns on many social networks (including Instagram, Snapchat, blogs, Tik Tok, Pinterest, Insta Stories, Youtube, or Linkedin for B to B influence, etc.)
• The possibility of carrying out customer opinion campaigns (in app stores or merchant sites)
• The choice of whether or not to remunerate influencers
• Multi-sectorality.
• Influencer statistics and profile sheets with qualification and detection of fake accounts with integrated HypeAuditor.
• The ability to chat directly with influencers.

Favikon: the solution for PME

With very low prices, this solution is interesting for having statistics on influencers with a very clear and easy-to-use platform.

The + of Favikon

• Cool design
• Multi-criteria search engine
• Low prices

The - of Favikon

• Only 3 social networks (Instagram, Youtube and TikTok)
• No influencer marketplace: you have to contact them one by one, which can be tricky if you don't have a recognized brand
• Still young solution

 note: influencer marketing platforms are constantly evolving. If any information is no longer up to date (and you might make changes), please let us know. The opinions (and ratings) above are solely the responsibility of its author. They do not constitute detailed journalistic advice. This already gives you a clear overview of the different existing platforms. Other SAAS platforms such as Natividi, Upfluence, Brandyoulike have also entered the market... or more statistically guided tools such as Traackr, Lefty, Linkfluence or Synthesio exist... it's up to you to try them out and get an idea!

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